PR is one of the most important components of each successful, stable and prosperous company. Often, huge investments in advertising do not deliver the expected business profits. The power and prestige of a brand does not come easily, but it needs to be built constantly.

The communication in crisis situations, when the positive image of your company is threatened, is the most important part of the communication strategy. These are mostly tense situations, which require important management decisions.

If a company wants to be successful in media, it must have media efficient representatives. Those are crucial in communicating messages and credibility of the company.

Entrepreneurship is not just a mathematical calculation of benefits and costs. Prestige and reputation of the company are very closely linked not only with the products of the company, but also with the process of production, working environment and satisfaction of its employees.